mingfei bi

AI Product Designer: Shaping ambiguity into
clear, connected product experiences.

$10B+ scale

Unified billing adjustment workflows for teams managing high-value refunds, credits, and financial corrections.

50+ demos

Translated GenAI capabilities into industry-specific demos across customer scenarios and AWS services.

90%+ adoption

Synthesized fragmented GenAI demo knowledge into a reusable foundation for discovery, evaluation, and enablement.

Demo Portal Interface

AWS GenAI Labs · demo portal · customer engagement

1

GenAI Demo Portal – Design & Delivery

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Glass Box Pattern Interface

AWS GenAI Labs · AI demo · explainable outputs · decision transparency

2

Glass Box pattern: Visualizing enterprise AI black box

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3
AgentCore Interface

AWS billing adjustment · internal tools · financial operations

3

AgentCore – Feature Demo / From Concept to Launch

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Visible Alpha Watchlist Part 1

Watchlist is an essential product offered on Visible Alpha's financial data tracking and forecasting web platform. In Part 1, I have presented the process by which my framework was instrumental in my successful collaboration with the Product Manager and the rest of the team involved in the product redesign.

4

Visible Alpha - Watchlist Part 1

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Visible Alpha Watchlist Part 2

Visible Alpha · B2B · fintech SaaS · investment research

5

Visible Alpha - Watchlist Part 2

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Chick-fil-A Information Architecture

I designed a cyber form information architecture for the target user group, operators on Chick-fil-A internal office website.

6

Chick-fil-A - Information Architecture Redesign

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DB-CAPS System

university management system · B2B SaaS · legacy modernization · web application

6

DB-CAPS

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SideKcK App

Matching gym-goers with the right workout partners SideKcK · co-founder · consumer mobile app · social wellness

7

SideKcK

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Non-Disclosure Agreement

Certain aspects of this project are protected under a Non-Disclosure Agreement and cannot be shared publicly.

This work involved the redesign of a large-scale internal AWS tool for global field teams.

If you are interested in learning more, please contact me to arrange an NDA-compliant discussion.